Privacy Policy for Flowers Abbots Langley

Name: FLORIST CHOICE £100
Brand: Flowers Abbots Langley
Price: 100.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Flowers Abbots Langley collects, uses, stores, and protects your personal information in accordance with the UK General Data Protection Regulation (GDPR). This policy applies to all customers who place orders with Flowers Abbots Langley and reside in Abbots Langley as well as the surrounding districts. We are committed to handling your data responsibly and transparently, ensuring your personal information remains protected at all times.

What Personal Data We Collect

When you place an order or interact with Flowers Abbots Langley, we may collect and process the following categories of personal data:

Identity Data: Your full name, title, and occasionally, any additional information you provide for gift messages or recipient identification.
Contact Data: Delivery address, billing address, telephone numbers (where provided), and any contact details required to fulfill your order and communicate with you regarding your purchase.
Order Data: Details of flowers, gifts, and services ordered, order history, and occasion information where relevant (such as birthdays, anniversaries, etc).
Payment Data: Information relating to payment transactions, such as masked card details, payment method, and payment status. Full card details are never stored by Flowers Abbots Langley but may be processed by our payment service providers.
Technical Data: Information from cookies and similar technologies when you visit our website, such as your IP address, browser type, device information, and browsing behaviour on our website.
Correspondence: Records of any communications, such as queries, feedback, or complaints sent to us regarding your order.

Lawful Basis for Processing Your Data

We process your personal data lawfully and in accordance with the GDPR. The lawful bases for collecting and processing your data include:

Contract: To fulfill our contract with you when you place an order, including delivery of goods and related customer service.
Legal Obligation: To comply with relevant laws and regulations, such as tax and accounting requirements.
Legitimate Interests: To pursue our legitimate business interests, for example, to improve our services, resolve complaints, prevent fraud, and maintain records of transactions.
Consent: Where required, such as for optional marketing communications, we will seek your explicit consent to process your data for these purposes.

How We Use Your Personal Data

Flowers Abbots Langley uses your personal data for the following purposes:

To process and deliver your flower and gift orders efficiently and accurately.
To communicate with you regarding your orders, confirmations, delivery updates, or customer service needs.
To manage payments, refunds, and respond to any payment-related queries.
To fulfil our legal and regulatory obligations.
To improve our products, services, and customer experience based on feedback and order records.
Where you have provided consent, to send marketing or promotional information about our products and services.

How Long We Retain Your Data

Your personal data is retained only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying any legal, accounting, or reporting requirements. Typically, we retain order-related information for up to 7 years, in line with tax and contract law. If you have given consent for marketing, your contact details will be retained until you withdraw your consent or request erasure. We securely dispose of all personal data that is no longer needed.

Data Processors and Third Parties

Flowers Abbots Langley uses certain third-party service providers (processors) to support our operations. These include:

Payment Processors: Securely handle card and payment transactions on our behalf. Full payment data is not accessible to us.
Delivery Partners: Assist in delivering your flowers and gifts to your specified address.
IT and Hosting Providers: Provide secure data storage and website hosting.

All processors we use are carefully selected to ensure they comply with GDPR requirements. They must process your data only under our instructions and are required to have appropriate technical and organisational safeguards in place. Your data will not be transferred outside the UK or European Economic Area, unless adequate protections are in place.

Your Data Protection Rights

Under the UK GDPR, you have a range of rights regarding your personal data:

Right to Access: You can request access to the personal data we hold about you at any time.
Right to Rectification: You have the right to ask us to correct inaccurate or incomplete data.
Right to Erasure: You can ask us to delete your personal data, subject to certain restrictions (for example, if required by law to retain records).
Right to Restrict Processing: You may ask us to suspend processing of your personal data in specific circumstances.
Right to Data Portability: You have the right to request a copy of your personal data in a machine-readable format.
Right to Object: You may object to us processing your personal data for particular purposes, such as direct marketing.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint: You may raise any privacy complaints with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or business changes. The most current version will always be made available to you before you place an order or provide your data. Please review this policy regularly to stay informed about how we use and protect your information.

Contacting Us

If you have questions concerning this Privacy Policy, wish to exercise your data protection rights, or require further information about our data protection practices, please contact us in writing or visit Flowers Abbots Langley in person. We are committed to handling all privacy-related queries promptly and transparently for our customers in Abbots Langley and surrounding districts.